“Rebranding is not just about changing a logo. It’s about repositioning a company, its products or services, and its messaging to better align with its customers’ needs and desires.” – David Brier, Branding Expert ⚡Pop Quiz: What is the principle of “ma” in Japanese design?  In today’s issue: Let’s dive in, shall we? DESIGN WORLD … Read more

 “Inclusive design means creating products, services and experiences that are accessible, affordable and culturally relevant to as many people as possible.” – Kat Holmes, Designer ⚡️Pop Quiz: Who is considered to be the father of modern graphic design? In today’s issue: Let’s dive in, shall we? TYPE MATTERS Beyond Words: The Power of Empathy in … Read more

“Art direction is the ability to orchestrate the elements of visual expression to convey a message, a feeling, or an idea.” – Paul Rand ⚡Pop Quiz: Which Italian Futurist artist designed the iconic “Walking Man” statue in 1913?  In today’s issue: Let’s dive in, shall we? DESIGN MOVEMENTS Designing for Tomorrow: What We Can Learn … Read more

“It’s important to use nostalgia as a tool for inspiration, rather than simply recreating what’s been done before.” – Emily Cohen, Brand Strategist and Creative Director ⚡️Pop Quiz: Which popular 1980s design style combined bright colors, bold patterns, and a futuristic aesthetic?  In today’s issue: Let’s dive in, shall we? NOSTALGIC DESIGN Bringing it Back: … Read more

“Packaging design can make or break a sale, so it is crucial to create packaging that is not only visually appealing but also conveys the key benefits and value proposition of your product.” – Kevin C. Smith ⚡Pop Quiz: What is the process of creating the illusion of motion in animation? In today’s issue: Let’s … Read more

“Book covers are the great mystery of the publishing world. No one knows for certain what will make a book sell, and yet everyone has an opinion on what works and what doesn’t.” – Margaret Atwood ⚡Pop Quiz: Which graphic designer is known for creating the iconic book cover design for Anthony Burgess’ A Clockwork … Read more

“People ignore design that ignores people.” – Frank Chimero, Designer ⚡️Pop Quiz: Which region’s art inspired the early modernist movement in the West? In today’s issue: Let’s dive in, shall we? DESIGN FOR ALL Designing with Compassion: Accessible Design for Older People Why you should be designing with older people in mind to unlock a … Read more